Changing institutions - governments, food companies, universities and financial institutions - is increasingly recognised as the key leverage point for animal welfare improvement at scale.
Institutional change advocacy recognises that the most effective welfare improvement comes from changing the rules governing entire industries rather than changing individual behaviours one at a time. A single corporate welfare policy at a major food company can improve conditions for more animals in one year than individual consumer campaigns can in a decade. Government regulation creates floors below which all producers must meet. Financial institution policies shape what is financeable and what is not.