Welfare Science

Farm Animal Welfare Corporate Campaigns

Corporate campaigns targeting major food companies on animal welfare commitments have achieved significant welfare gains, particularly for broiler chickens and laying hens.

Key Facts

The Better Chicken Commitment has secured pledges from over 300 major food businesses globally
Corporate campaigns use investor pressure, consumer engagement, and reputational risk to drive change
Charity corporate campaign teams are among the most cost-effective welfare intervention mechanisms
Follow-through monitoring on corporate commitments is essential; many are not yet fulfilled
Corporate welfare progress is tracked by organisations including The Humane League and CIWF

Welfare Considerations

Corporate welfare campaigns demonstrate that organised pressure on major food businesses can secure commitments affecting millions of animals; following through on commitment delivery is the critical next phase.

What You Can Do

Support organisations running corporate animal welfare campaigns
Use consumer tools to identify which businesses have and have not met their commitments
Engage with food businesses directly to encourage welfare commitment follow-through