Nutrition is foundational to companion animal welfare — yet pet food marketing often diverges from evidence-based nutritional science, causing widespread dietary welfare failures.
Dietary welfare failures in companion animals are often invisible until clinical disease develops. Obesity causes arthritis, diabetes, liver disease, and reduced lifespan. Nutritionally incomplete diets cause deficiency diseases. Inappropriate calcium ratios in growing animals cause developmental orthopedic disease. Evidence-based nutrition from veterinary nutritionists provides a clear standard against which popular pet food marketing can be evaluated.