Exhibit design affects both animal welfare and visitor experience. Naturalistic designs that support animal welfare also produce better educational and emotional outcomes for visitors.
Zoo visitor experience and animal welfare are more aligned than often assumed. Animals behaving naturally in appropriate environments are inherently more engaging to visitors than inactive animals in barren cages. The investment in welfare-positive exhibit design therefore pays dividends in visitor satisfaction, educational outcomes, and conservation support - creating a business case for welfare that reinforces the ethical one.