New window treatment technologies are making buildings bird-safe without compromising aesthetics, creating opportunities for large-scale reduction of window strike mortality.
Window strike mortality is almost entirely preventable with currently available technology. UV glass fritted patterns external screens and retrofit films can reduce strike mortality by 80 to 90 percent while maintaining building aesthetics. The barrier to adoption is awareness and building codes rather than technical feasibility. Requiring bird-safe glass in new building design and renovations through building codes is the most efficient policy intervention to reduce this massive source of bird mortality.