High-quality welfare journalism that reveals conditions to the public has driven significant policy and corporate change, making investigative reporting a powerful welfare advocacy tool.
Welfare journalism occupies a unique position in the animal welfare change ecosystem. Unlike scientific papers or NGO reports, effective welfare journalism reaches mass audiences and creates the public pressure that drives rapid corporate and political responses. The animal agriculture industry has taken legal action against undercover investigators in multiple jurisdictions, reflecting the power of this tool. Supporting quality welfare journalism is a high-leverage advocacy action.