Billions of birds are killed annually by collisions with glass windows and buildings, making this one of the largest human-caused sources of bird mortality.
Birds killed by window collisions typically die from traumatic brain injury — sometimes immediately, sometimes after hours of disorientation and suffering from concussion. Survivors of collision often die from delayed internal injuries or predation while stunned. Collision prevention through window treatments is one of the most cost-effective individual actions available for reducing human-caused bird mortality.