Welfare Science

Farmed Pig Welfare Education and Outreach

Public education about pig welfare creates informed consumers and builds the social license that supports welfare legislation and farm improvement.

Key Facts

Public knowledge of pig welfare issues is limited but growing
Educational programmes in schools reach future consumers and decision-makers
Farm open days build connections between urban consumers and animal welfare
Social media campaigns can rapidly raise awareness of specific welfare issues
Welfare organisations use multiple channels to educate different audiences

Welfare Considerations

Public education about pig welfare is a long-term investment that creates the consumer demand, political support, and social norms that drive systemic welfare improvement. Informed citizens advocate for welfare legislation, make welfare-positive purchasing decisions, and hold companies accountable for their supply chains. Educational investment in animal welfare has multiplied welfare benefits.

What You Can Do

Support animal welfare education programmes
Engage with farm open day opportunities to learn about pig farming
Share credible welfare information with your networks