Welfare Science

Pig Welfare Science Communication

Communicating pig welfare science effectively to farmers, retailers, consumers, and policymakers is essential for translating research into practice and policy change.

Key Facts

Farmer adoption of welfare improvements is higher when economic benefits are demonstrated
Consumer campaigns have driven more corporate welfare commitments than legislation in some areas
Welfare science is often communicated in academic language inaccessible to practitioners
Social media has enabled welfare campaigns to reach mainstream audiences
Storytelling with individual animal narratives increases engagement with welfare issues

Welfare Considerations

Even robust welfare science fails to improve animal lives unless effectively communicated to those who make decisions affecting animals. Tailored communication strategies for different audiences including farmers, consumers, and policymakers can dramatically accelerate welfare improvement.

What You Can Do

Support organisations bridging welfare science and practical farming applications
Engage with welfare stories on social media to amplify reach of important welfare messages
Advocate for welfare science communication funding alongside research funding