Welfare Science

Pig Welfare and Consumer Campaigns

Consumer campaigns targeting corporate pig welfare commitments have achieved significant welfare improvements for millions of pigs with relatively modest resources.

Key Facts

The Better Chicken Commitment has secured commitments from hundreds of major buyers
Corporate cage-free egg commitments have driven major industry transitions
Animal welfare charities achieve significant welfare improvements per dollar spent through campaigns
Consumer-facing campaigns are more effective than producer-facing campaigns for systemic change
Social media amplification of welfare campaigns reaches audiences impossible to access through traditional media

Welfare Considerations

Consumer campaigns that target corporate buyers rather than individual consumers have achieved some of the most cost-effective welfare improvements in history. By creating market conditions that make welfare standards economically necessary for major buyers, campaigns transform entire supply chains.

What You Can Do

Support animal welfare organisations running effective corporate campaigns
Engage with campaigns asking retailers and restaurants to commit to higher welfare standards
Amplify welfare campaign messages through your social networks to increase reach