Farm Animal Welfare

Pig Welfare Consumer Campaigns Progress

Consumer welfare campaigns targeting major food companies have achieved significant pig welfare commitments in recent years.

Key Facts

Major UK retailers have made commitments to reduce the proportion of pork from enrichment-deprived systems
Compassion in World Farming and other NGOs have secured corporate welfare commitments from food companies
The Good Pig award recognises companies making and delivering pig welfare commitments
Progress monitoring and public reporting maintains accountability for welfare commitments
Consumer pressure through purchasing and campaigning drives corporate welfare decisions

Welfare Considerations

Corporate welfare campaigns have demonstrated the power of concentrated consumer pressure on food company behaviour. Progress is real and documented. Continued pressure, accountability monitoring and recognition of genuine progress maintains momentum for further improvement.

What You Can Do

Support Compassion in World Farming and similar organisations running corporate welfare campaigns
Make purchasing decisions supporting brands with demonstrated pig welfare progress
Engage with corporate welfare campaigning including social media pressure and shareholder engagement