Farm Animal Welfare

Pig Welfare Science Communication

Communicating pig welfare science to farmers, consumers and policymakers requires different approaches for each audience.

Key Facts

Farmers respond best to practical, economics-linked welfare communication from trusted sources
Consumers engage with welfare through emotional connection with individual animals more than statistics
Policymakers need evidence-based welfare cost-benefit analyses supporting legislation
Media communication benefits from strong visuals and individual animal stories
Digital platforms including social media allow direct researcher-to-public welfare communication

Welfare Considerations

Welfare science communication is as important as welfare research in driving improvement. Tailoring messages to specific audiences increases adoption of welfare improvements by farmers, consumer purchasing changes and legislative action.

What You Can Do

Support organisations developing effective welfare science communication for multiple audiences
Engage with welfare science social media accounts to amplify research findings
Advocate for investment in welfare science communication alongside welfare research funding