Farm Animal Welfare

Broiler Breed Welfare Reform Progress

Broiler breed reform is gaining traction globally, with major retailers and brands committing to slower-growing breeds with improved welfare outcomes.

Key Facts

Fast-growing broiler breeds suffer high rates of leg problems and cardiovascular disease
Slower-growing breeds show markedly better welfare outcomes in key indicators
Better Chicken Commitment has been signed by hundreds of companies globally
Transition to slower breeds requires higher costs but delivers better welfare
Breed welfare standards are now incorporated into major certification schemes

Welfare Considerations

Broiler breed reform represents one of the highest-impact welfare improvements available to the poultry sector - affecting billions of animals annually. Corporate commitments are translating into real change.

What You Can Do

Support retailers that have signed the Better Chicken Commitment
Choose chicken from welfare-certified brands using slower-growing breeds
Advocate for stronger breed welfare standards in legislation
Support organisations working on broiler breed reform campaigns