Farm Animal Welfare

Pig Welfare and Effective Advocacy Strategy

Effective advocacy for pig welfare requires strategic thinking about which interventions produce the greatest welfare gains per unit of effort. Evidence guides better advocacy.

Key Facts

Systemic change through corporate campaigns can improve conditions for many pigs simultaneously
Consumer campaigns have driven major retailer commitments on sow stalls and enrichment
Legislative advocacy produces durable change but requires sustained political engagement
Farm-level support and farmer education build capacity for voluntary welfare improvement
Coalition approaches combining NGOs, industry, and government accelerate progress

Welfare Considerations

Strategic welfare advocacy - focusing on high-impact, scalable interventions - can improve welfare for billions of pigs more effectively than diffuse efforts. Understanding advocacy effectiveness helps direct effort where it matters most.

What You Can Do

Support organisations with strategic, evidence-based pig welfare campaigns
Engage in corporate campaigns targeting retailers and food companies
Learn about pig welfare policy advocacy and what has driven progress
Donate effectively to organisations with strong welfare advocacy track records