Farm Animal Welfare

Pig Welfare and Consumer Campaigns Progress

Consumer campaigns for pig welfare have achieved significant successes in driving corporate commitments. Understanding what has worked informs future campaign strategy.

Key Facts

Consumer-facing campaigns targeting retailers have driven major welfare commitments
Major UK retailers have made group housing and enrichment commitments following campaigns
Campaign effectiveness depends on clear asks, measurable commitments, and follow-up accountability
Digital and social media have amplified consumer campaign reach significantly
NGO-corporate partnerships have accelerated commitment implementation on some issues

Welfare Considerations

Consumer campaigns have been among the most effective strategies for improving pig welfare at scale. Learning from successful campaigns and building on momentum can continue driving progress.

What You Can Do

Engage with consumer campaigns targeting retailers on pig welfare issues
Sign petitions and write to retailers about pig welfare expectations
Support NGOs with strong track records in corporate welfare campaigning
Learn about the history and successes of pig welfare consumer campaigns