Companion Animal Welfare

Dog Welfare and Breed Reform Progress

Breed reform campaigns targeting exaggerated conformations in brachycephalic and other breeds are making progress. Understanding what has worked guides future advocacy.

Key Facts

The Kennel Club has modified breed standards for several brachycephalic breeds
BOAS (brachycephalic obstructive airway syndrome) assessment is now required for some breeds
Breed-specific legislation and breeding restrictions have been enacted in some countries
Consumer campaigns targeting influencer promotion of flat-faced breeds have gained traction
Breed health testing scheme participation has increased following campaign pressure

Welfare Considerations

Breed reform is making real progress through combined pressure from welfare campaigns, veterinary advocacy, and regulatory change. Continued engagement builds on this progress and expands it to other breeds.

What You Can Do

Avoid purchasing brachycephalic breeds until significant welfare improvements are achieved
Support organisations campaigning for breed health reform
Learn about breed-specific welfare problems and which reforms are most needed
Advocate for legislation restricting breeding of extreme conformation dogs