Farm Animal Welfare

Pig Welfare and Welfare Transparency

Transparency in pig welfare reporting enables consumers, retailers, and investors to make informed decisions. Improving transparency is a lever for driving welfare improvement throughout supply chains.

Key Facts

Most pig supply chains lack the welfare reporting data that would enable meaningful comparison
Voluntary welfare reporting initiatives are emerging in some markets
Investor pressure through ESG frameworks is increasing demand for welfare data
Retailers are increasingly requiring welfare data from suppliers as due diligence
Transparency standards would reward high-welfare producers and incentivise improvement

Welfare Considerations

Transparency is a prerequisite for accountability in pig welfare. Supply chains that report welfare outcomes create pressure for improvement and enable consumers and investors to reward high welfare producers.

What You Can Do

Support retailers demanding welfare transparency from suppliers
Ask brands and retailers about their welfare monitoring and reporting
Advocate for welfare reporting standards in food labelling legislation
Learn about welfare transparency initiatives and how to support them