Farm Animal Welfare

Cattle Welfare and Welfare Future Vision

Envisioning the future of cattle welfare guides present action. A future with better welfare is achievable through technology, genetics, management, and market development.

Key Facts

Precision livestock technology will enable individual-level welfare monitoring at scale
Genetic selection for welfare traits is becoming increasingly feasible
Consumer demand for higher welfare products is growing in many markets
Alternative protein development offers a long-term pathway to reduced cattle production
Regulatory frameworks are evolving to require higher welfare standards globally

Welfare Considerations

A future with dramatically better cattle welfare is achievable and the trajectory of change is positive. Engaging strategically with the drivers of this future - technology, genetics, policy, and markets - accelerates welfare improvement.

What You Can Do

Support organisations working toward a better welfare future for cattle
Engage with policy advocacy for stronger cattle welfare legislation
Choose dairy and beef products that reward welfare-positive production
Learn about the trends driving cattle welfare improvement