The term sanctuary is unregulated in most jurisdictions, making accreditation by independent organizations the primary mechanism for distinguishing genuine welfare operations from exploitative ones.
Animals in facilities calling themselves sanctuaries but operating commercially — offering cub petting, photo opportunities, or contact experiences — are often in conditions as poor as the operations they claim to improve upon. Big cats in facilities offering petting experiences are typically removed from their mothers at birth for socialization, experience intensive human contact during the critical developmental period, and are retired to small cages when no longer manageable. The misuse of sanctuary terminology undermines public ability to direct support to genuinely welfare-positive operations.