Welfare Science

Farm Animal Welfare Science Communication

Effective science communication is essential for translating farm animal welfare research into practice, policy and consumer behaviour change.

Key Facts

Less than 20% of farm animal welfare research findings reach practical application within 10 years
Open-access publishing significantly increases research uptake by practitioners and policymakers
Social media science communication reaches new audiences but risks oversimplification
Farmer-facing communications through vet networks and agricultural press have high practical impact
Consumer-facing communications focusing on specific animals and relatable stories drive attitude change

Welfare Considerations

The gap between welfare science and practice represents preventable ongoing suffering. Investment in evidence-based science communication bridges research and real-world welfare improvement.

What You Can Do

Share evidence-based farm animal welfare research through appropriate social media channels
Support open-access publishing requirements for publicly-funded welfare research
Engage with farmer-facing media and communications that bring welfare science into practice