Welfare Science

Pig Welfare and Consumer Campaigns

Consumer campaigns targeting retailers and food service companies have achieved significant welfare commitments for pigs, with lessons for future advocacy strategy.

Key Facts

The Better Chicken Commitment model has been adapted for pig welfare in several European campaigns
Corporate welfare campaigns require clear, measurable, time-bound commitments to be effective
Monitoring and enforcement of commitments is as important as securing initial pledges
Consumer awareness campaigns that humanise individual pigs have changed purchasing behaviour
Campaign coalitions including welfare, environment and public health organisations achieve broader reach

Welfare Considerations

Consumer campaigns have proven effective at securing corporate welfare commitments for pigs. Maintaining pressure through monitoring and escalation when commitments are not met is essential to campaign success.

What You Can Do

Support animal welfare organisations running evidence-based pig welfare campaigns
Engage with retailer welfare surveys like BBFAW to identify companies with strong commitments
Share campaign content that humanises pigs and builds public empathy for welfare improvements