Welfare labeling on animal products helps consumers make informed choices, but inconsistent standards and misleading claims make it difficult to identify genuinely higher-welfare products.
Consumer demand for higher-welfare products is a powerful lever for improving farm animal welfare. However, this lever only works if welfare labeling is meaningful and trustworthy. Many current labels exploit consumer concern without delivering genuine welfare improvements. Supporting robust third-party certification and advocating for mandatory welfare information creates conditions where market signals can drive real change.