Trade policy coherence is essential for preventing welfare standards in high-regulation countries from being undermined by cheaper imports produced under lower welfare conditions.
Trade policy incoherence creates a perverse incentive structure: farmers investing in welfare improvements face competition from lower-cost imports produced to lower standards. This undermines the business case for welfare investment and risks a race to the bottom in global production standards. Coherent policy linking trade access to welfare standards is both an animal welfare and a fair trade issue.