Developing an effective giving portfolio for pig welfare requires evidence-based evaluation of which organisations achieve the most welfare improvement per pound donated.
Charitable giving for pig welfare can achieve enormous impact - a well-targeted donation may reduce suffering for thousands of pigs. But impact varies enormously between organisations and strategies. Evidence-based giving using ACE evaluations, transparency reports, and cost-effectiveness analyses maximises welfare improvement per pound. Supporting a portfolio of complementary strategies (corporate campaigns, legislative advocacy, consumer education, alternative protein development) provides strategic breadth.