Institutional change for pig welfare - embedding welfare into corporate culture, regulatory frameworks, and market structures - creates more durable improvement than individual or temporary interventions.
Institutional change is the mechanism by which temporary welfare campaigns become permanent welfare improvements. When welfare commitments are embedded in corporate governance, professional standards, regulatory frameworks, and financial risk frameworks simultaneously, they become self-reinforcing. Individual advocacy efforts that target institutional change - rather than individual behaviour - have multiplier effects that persist beyond individual campaign cycles. Understanding institutional change theory enables more strategic welfare advocacy.