Farm Animals

Farmed Pig Welfare Transparency 2026: Consumer Information

Consumer-facing pig welfare transparency is advancing through labelling schemes and retailer reporting in 2026.

Key Facts

UK retailers including M&S and Waitrose publish annual farm animal welfare reports
Mandatory method of production labelling for pork is under review in the UK and EU
Consumer research consistently shows preference for welfare information on pack
QR code-based farm traceability systems link consumers to individual farm welfare data

Welfare Considerations

Transparent consumer information about pig welfare creates accountability that drives producer improvement. When consumers can identify and reward higher welfare producers, market incentives align with welfare goals. Labelling reform that provides honest, comparable welfare information enables genuine consumer choice.

What You Can Do

Support labelling reform campaigns requiring method of production information on pork products
Choose retailers and brands that publish transparent welfare data and commitments
Advocate for mandatory pig housing system labelling in UK food labelling law