Farm Animals

Farmed Pig Welfare: Transparency as Trust Building

Transparency in pig welfare data and practices builds trust with consumers and policymakers that enables welfare improvement.

Key Facts

Retailers who publish welfare performance data show better welfare outcomes than those who do not
Consumer trust in welfare claims is higher when supported by independent verification
Industry transparency about welfare challenges alongside achievements builds more credibility than selective reporting
Transparent welfare data creates accountability that motivates improvement more than audit alone

Welfare Considerations

Transparency about pig welfare performance - including challenges and failures as well as achievements - builds more trust than selective positive reporting. Trust built through transparency creates the credibility that enables retailers, consumers, and policymakers to invest in welfare improvement. Transparency is both ethically right and strategically effective.

What You Can Do

Support retailers and producers who publish transparent welfare performance data
Advocate for mandatory welfare data reporting with public access
Reward transparency with consumer choices and positive recognition