Farm Animals

Farmed Pig Welfare: Consumer Empowerment and Choice

Empowering consumers with accurate information enables welfare-positive choices that drive market improvement.

Key Facts

Clear, comparable welfare labelling is the primary consumer empowerment tool identified by research
Consumer welfare decisions are significantly influenced by social norms and peer behaviour
Information about which companies have made welfare commitments enables targeted consumer support
Understanding the welfare hierarchy of certification schemes enables more effective consumer choice

Welfare Considerations

Consumer empowerment for pig welfare requires accurate, comparable, accessible information about welfare standards and company performance. Without this information, consumers cannot make welfare-positive choices even when motivated to do so. Labelling reform, independent certification, and welfare league tables all contribute to meaningful consumer empowerment.

What You Can Do

Use welfare certification hierarchy to choose pork - RSPCA Assured and Soil Association are highest
Share welfare labelling guidance with others to amplify consumer empowerment
Advocate for mandatory welfare labelling that enables genuine consumer comparison