Farm Animals

Farmed Pig Welfare: Celebrating Every Improvement

Celebrating every pig welfare improvement maintains motivation and builds the culture of continuous improvement needed for sustained progress.

Key Facts

Farmers who receive positive recognition for welfare improvements are more likely to continue improving
Public recognition of welfare leader companies creates reputational incentives for improvement
Celebrating milestones while maintaining urgency about remaining gaps sustains effective advocacy
Individual welfare improvements aggregate to significant population-level welfare gains over time

Welfare Considerations

Celebrating pig welfare improvements is both motivating and strategically effective. Recognition that welfare improvement is noticed and valued reinforces it. Farmers, companies, and policymakers who improve welfare deserve acknowledgement alongside continued pressure on remaining gaps. The culture of continuous improvement is built by celebrating progress.

What You Can Do

Acknowledge and thank farmers and companies that make verifiable welfare improvements
Share positive welfare news stories alongside critical advocacy to build a balanced welfare narrative
Recognise individual efforts to improve pig welfare in professional and community contexts