Farm Animal Welfare

Broiler Breed Reform and Welfare Progress

Switching from fast-growing to slower-growing broiler breeds is one of the most impactful single welfare improvements available to the poultry industry.

Key Facts

Conventional Ross and Cobb breeds grow from hatch to slaughter in 35 days
Slower-growing breeds (Hubbard JA87, LABEL) take 56-70 days to reach weight
Heart disease, respiratory failure, and lameness rates are far lower in slower-growing breeds
Consumer surveys show willingness to pay modest premiums for higher welfare chicken
Over 100 major food companies have signed the Better Chicken Commitment globally

Welfare Considerations

Fast-growing genetics cause systemic welfare compromise across the entire life of billions of birds annually. Breed reform is achievable, economically viable, and delivers transformative welfare improvement.

What You Can Do

Choose products labelled with RSPCA Assured, Better Chicken Commitment, or equivalent certifications
Ask your preferred supermarket about their broiler breed commitments
Support organisations running consumer campaigns for broiler welfare