Transparent welfare reporting by pig producers and retailers enables accountability, comparison, and informed consumer choice. Industry-wide welfare data reporting is growing but remains inconsistent.
Transparent welfare reporting creates accountability that drives improvement: producers that perform poorly against published benchmarks have reputational incentives to improve, while high performers can differentiate their products. Without transparency, welfare claims cannot be verified and consumers cannot make informed choices. Building robust, standardised, independently verified welfare reporting is a critical systemic welfare improvement.