The animal welfare movement has made genuine progress in improving pig welfare over recent decades. Understanding what has worked, what has not, and what the most important future directions are informs strategic planning.
The welfare movement has achieved genuine progress for pigs through legislative change, corporate commitments, and shifting cultural attitudes. However, enforcement gaps, global production growth, and persistent consumer-behaviour gaps mean welfare suffering remains enormous. Learning from successes in cage-free eggs, gestation crate reform, and enrichment campaigns informs the next generation of welfare advocacy.