Setting clear welfare goals for farmed salmon by 2030 provides targets for industry, regulators, and welfare advocates. Ambitious but achievable goals motivate sustained action over the coming years.
Setting specific, time-bound 2030 welfare goals creates accountability and direction for salmon welfare improvement. Goals that are ambitious enough to require genuine effort while achievable with available technology motivate sustained investment. Regular progress reporting against 2030 goals maintains momentum and identifies where additional effort is needed.