Navigating salmon welfare certification for consumers requires understanding what different schemes require and verify. This guide helps shoppers make more informed choices about salmon welfare.
Consumer choices can drive salmon welfare improvements but only if shoppers can distinguish genuine welfare commitments from marketing claims. Understanding which certification schemes have specific welfare requirements that are independently verified enables more impactful purchasing decisions. Prioritising RSPCA Assured and retailer schemes with specific, audited welfare commitments directs spending toward genuinely better welfare.