Despite significant ongoing challenges, there are genuine reasons for optimism about salmon welfare progress. This positive assessment reviews the advances that justify continued effort and investment.
Salmon welfare advocates have genuine reasons for hope in 2026. Regulatory progress, expanding certification coverage, improved stunning adoption, and growing consumer awareness all represent real advances from a starting point just 10 years ago when salmon welfare was barely discussed. Each improvement builds the foundation for the next, creating momentum toward the comprehensive standards that salmon welfare deserves.