Communicating pig welfare science to public, policy, and industry audiences requires different approaches for different contexts. Understanding science communication principles improves the welfare impact of research.
Pig welfare science that remains within academic journals changes nothing. Translating research into actionable insights for farmers, policy-makers, retailers, and consumers requires dedicated science communication skills and resources. Investing in effective communication of pig welfare science - through farmer networks, policy briefings, and public engagement - multiplies the impact of the underlying research.