Welfare Science

Pig Welfare and Network Effects in Advocacy

Network effects multiply welfare advocacy - as more individuals, organisations, and companies commit to welfare, the pressure on others to follow increases.

Key Facts

Corporate welfare commitments spread through supply chains via buyer power and peer pressure
When major retailers commit to cage-free, all their suppliers face pressure to follow
Consumer behaviour change spreads through social networks more effectively than individual campaigns
Welfare networks of companies create shared standards that benefit multiple species simultaneously
Coalition advocacy amplifies individual voices through coordinated action

Welfare Considerations

Welfare advocacy has network effects - each commitment secured makes the next one easier. Building welfare networks and coalitions is a force multiplier for individual effort.

What You Can Do

Join welfare advocacy networks and coalitions in your area
Share welfare commitments from businesses you support to amplify their signal
Build community around welfare advocacy to accelerate network effects