Welfare Science

Pig Welfare and Welfare and Impact Measurement 2026

Measuring the welfare impact of advocacy and interventions is essential for improving strategy and demonstrating value to funders and stakeholders.

Key Facts

Impact measurement in animal welfare is challenging but increasingly sophisticated
Animal counting methodologies enable estimation of animals affected by welfare commitments
Welfare quality scores allow comparison between interventions and over time
Corporate commitment tracking by NGOs provides real-time data on industry welfare progress
Counterfactual analysis asks what would have happened without the intervention, attributing impact correctly

Welfare Considerations

Measuring welfare impact is not optional for effective advocacy - it is essential. Understanding what works and what does not enables continuous improvement in welfare strategy.

What You Can Do

Support organisations that invest in rigorous welfare impact measurement
Advocate for standardised welfare outcome metrics across the sector
Use impact data to guide your advocacy priorities and giving choices