Poultry Farming

Broiler Breed Reform for Improved Welfare

Transitioning from fast-growing to slower-growing broiler breeds is the most impactful single change available for improving commercial broiler welfare.

Key Facts

Fast-growing breeds reach slaughter weight in 35-40 days, causing chronic health problems
Slower-growing breeds reach slaughter weight in 56+ days with significantly better welfare outcomes
Better Chicken Commitment signatories include major retailers and food companies
Slower-growing breeds have better gait scores, lower mortality, and better leg health
Consumer price premiums for higher-welfare chicken can support the cost difference

Welfare Considerations

Conventional broiler breeds live in chronic discomfort from cardiovascular and leg problems driven by extreme growth rates. Switching to slower-growing breeds is the most effective single intervention for broiler welfare, addressing the root genetic cause rather than managing symptoms. Corporate commitments have been secured from major buyers, creating market pressure for change.

What You Can Do

Support the Better Chicken Commitment by buying from committed retailers and brands
Contact food companies and restaurants asking about their broiler welfare commitments
Reduce conventional chicken consumption as a direct welfare improvement