Communicating pig welfare science effectively to consumers, policymakers, and industry is essential for translating research into real-world improvements.
Research findings that never reach those who can act on them have no welfare impact. Effective science communication that translates complex welfare science into actionable messages for consumers, buyers, and policymakers is as important as the research itself. Tailoring messages to audience motivations - economic for industry, ethical for consumers, regulatory for government - maximises uptake and welfare benefit.