Welfare benchmarking in salmon farming enables performance comparison and identification of best practices that can be shared across the industry.
Benchmarking creates accountability and identifies both high and low performers - the high performers whose practices can be shared, and the low performers whose welfare problems demand intervention. Public availability of farm-level welfare data allows consumers, buyers, and regulators to identify and act on welfare problems. Industry-wide benchmarking is more effective than individual farm assessment alone because it identifies systemic patterns.