Reflecting on the Animal Welfare Hub's mission and vision for the future of evidence-based animal welfare advocacy and education.
The Animal Welfare Hub's mission is to maximise animal wellbeing by making evidence-based welfare information accessible to everyone who seeks it. Each page that helps someone understand an animal's welfare needs, choose a higher-welfare product, or take effective advocacy action translates directly into improved welfare for real animals. The cumulative impact of a comprehensive, freely accessible welfare resource is impossible to fully measure but potentially enormous.