Poultry Welfare Advocacy: Effective Strategies and Campaigns

Key Facts

Cage-free egg campaigns have achieved extraordinary corporate commitment coverage
Better Chicken Commitment campaign is among the largest welfare campaign achievements
Legislative advocacy has achieved cage bans in EU, California, and other jurisdictions
Consumer education on fast-growing breed welfare is growing as an advocacy focus
In-ovo sexing advocacy has influenced legislative changes in France and Germany

Welfare Considerations

Poultry welfare advocacy has achieved some of the most significant welfare campaign wins in history. Cage-free egg campaigns represent welfare improvements for billions of laying hens. Better Chicken Commitment adoption has set new industry standards for broiler welfare. Legislative advocacy has achieved cage bans across multiple jurisdictions. In-ovo sexing advocacy has achieved legislative prohibition of male chick killing in leading countries. These achievements demonstrate what concentrated, evidence-based advocacy can achieve.

What You Can Do

Support cage-free and Better Chicken Commitment monitoring and accountability organisations
Engage with poultry welfare campaign asks and pledge-signing campaigns
Advocate for legislative broiler welfare reform in jurisdictions without adequate standards