Fish Welfare Advocacy: Building the Movement

Overview of fish welfare advocacy strategies and the growing fish welfare movement.

Key Facts

Fish welfare advocacy is a growing movement with significant recent corporate and legislative wins
Superfish campaign achieved major corporate commitments for farmed fish welfare
Legislative recognition of fish sentience has been achieved in several countries
Science communication on fish consciousness is building public support for welfare advocacy
Fish Welfare Initiative and similar organisations are growing in capacity and impact

Welfare Considerations

Fish welfare advocacy is building rapidly from a small base of specialist organisations to a growing movement with significant wins. The Superfish campaign and similar initiatives have achieved corporate welfare commitments. Legislative fish sentience recognition is spreading. Science communication is building public awareness that fish feel pain and deserve welfare consideration. Fish Welfare Initiative is growing in capacity. The fish welfare movement is at an exciting early stage with significant impact potential for major resource investment.

What You Can Do

Support Fish Welfare Initiative and other fish welfare advocacy organisations
Engage with fish welfare campaign asks and corporate commitment pledges
Advocate for fish sentience recognition in welfare legislation in your country