Veal calf welfare has improved dramatically following campaigns against veal crates, with UK ban since 1990 and EU ban from 2007, though welfare concerns remain in calf housing and transport.
Veal welfare reform demonstrates that consumer campaigns and regulatory action can successfully eliminate specific welfare practices. The shift to rose veal production provides better welfare for male dairy calves while creating economic value. Consumer choice for rose veal over white veal reinforces better welfare.