Farm Animals

Broiler Chicken Breed Reform: Welfare Science

Transitioning to slower-growing broiler breeds with improved welfare characteristics is one of the most impactful interventions available in poultry welfare.

Key Facts

Standard commercial broilers have been selectively bred to reach slaughter weight in 33-35 days
Welfare-improved breeds reach target weight in 56+ days with significantly lower rates of leg and cardiovascular problems
Retailers and brands committing to the Better Chicken Commitment have driven industry adoption
Consumer price premium for welfare-improved chicken is estimated at 5-20% depending on market

Welfare Considerations

Broiler breed selection has profound welfare consequences for billions of birds annually. Transitioning to welfare-improved breeds with better genetic potential for health, activity, and longevity is one of the most impactful welfare improvements available to producers and retailers.

What You Can Do

Support the Better Chicken Commitment by choosing products from committed brands
Advocate for welfare-improved breed requirements in procurement policies
Engage with organisations tracking corporate progress on the Better Chicken Commitment