Welfare Science

Poultry Welfare Advocacy: Campaign Effectiveness

A review of the most effective campaign strategies for advancing poultry welfare, drawing on empirical evidence from successful campaigns globally.

Key Facts

Corporate campaigns targeting major food brands have achieved cage-free egg commitments from thousands of companies
Consumer-facing campaigns achieve smaller but population-wide behaviour change
Regulatory campaigns require long timescales but deliver binding systemic change
Multi-pronged campaigns combining corporate, consumer, and regulatory strategies achieve greatest cumulative impact

Welfare Considerations

Poultry welfare advocacy has generated some of the most significant corporate welfare commitments of recent years. Understanding what campaign approaches work and why enables advocates to allocate limited resources most effectively for maximum animal welfare impact.

What You Can Do

Support organisations running evidence-based poultry welfare campaigns
Engage with effective advocacy organisations tracking corporate welfare commitments
Contribute to campaigns at the stage most likely to achieve impact given the current political and market context