Welfare Science

Animal Welfare: Welfare in Consumer Research

Consumer research on animal welfare attitudes and behaviour informs more effective communication and advocacy strategies.

Key Facts

Scientific evidence guides best practice in this welfare area
Welfare improvements are achievable at reasonable cost
Public awareness and consumer choice drive positive welfare change
Every informed person strengthens the animal welfare movement

Welfare Considerations

Understanding what drives consumer welfare choices - and what creates barriers - enables more effective communication and market development for welfare-improved products. Consumer research is an underutilised tool in welfare advocacy.

What You Can Do

Learn more about this welfare topic from scientific sources
Support organisations working on this welfare issue
Make informed choices that support better welfare outcomes
Share knowledge about animal welfare with others