Farm Animals

Poultry Welfare: Improving Welfare in Processor Relationships

Producer-processor relationships that reward welfare performance create market incentives for welfare improvement in poultry production.

Key Facts

Scientific evidence guides best practice in this welfare area
Welfare improvements are achievable at reasonable cost
Public awareness and consumer choice drive positive welfare change
Every informed person strengthens the animal welfare movement

Welfare Considerations

Processor contracts that include welfare performance bonuses and penalties create direct financial incentives for welfare improvement that complement regulatory requirements. Contract design is a powerful but underutilised welfare lever.

What You Can Do

Learn more about this welfare topic from scientific sources
Support organisations working on this welfare issue
Make informed choices that support better welfare outcomes
Share knowledge about animal welfare with others