Farm Animals

Farmed Pig Welfare Transparency and Consumer Trust

Building consumer trust in pig welfare through transparency, labelling, and third-party verification.

Key Facts

Consumer trust in farm animal welfare claims is low due to past greenwashing
Third-party certification by RSPCA Assured and similar schemes increases credibility
On-farm camera schemes build transparency but raise privacy and practical concerns
Consumer research shows willingness to pay premium for verified high welfare pork
Transparency across the supply chain is increasingly demanded by food retailers

Welfare Considerations

Building genuine consumer trust in pig welfare claims requires rigorous third-party verification and transparent disclosure, without which welfare premium markets will not develop.

What You Can Do

Choose pork certified by RSPCA Assured or equivalent third-party welfare schemes
Ask food retailers about supply chain welfare verification for pig products
Support organisations pushing for stronger verification requirements in welfare labelling